The USPS Will Overcome the US Congress
There has been a lot of negative press recently about the United States Postal Service and whether or not they can remain a viable ‘business.’ Yes, they are a business. They are a semi-independent...
View ArticleUSPS QR Code Promotion
USPS will be offering a 2% postage discount on all mailers that include a color or branded QR code. The mail needs to contain a code that directs to a mobile-optimized website. For branded codes to...
View Article10 Marketing Resolutions for 2014
It’s a new year and for many businesses, it’s time for a fresh start. It’s time to reflect on everything that transpired last year and make plans for a very prosperous 2014. With the start of the new...
View ArticleResponse Mechanisms – Don’t Forget the BRM
Best Practices for direct mail marketing copy content includes a great offer (relevant to your target audience and product or service), a sense of urgency ("expiration date" or "limited supply"), a...
View ArticleDirect Mail Marketing & Your “ROI Genie”
I want you to imagine something for a moment. Imagine having a marketing campaign which you can launch anytime in order to instantly drum up a new stream of business. I’m talking about your very own...
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